Agenda

28 November 2025
Stream

REG OPENS

ARRIVE AND GET SETTLED

Stream

Welcome & Objectives

- Welcome and overview of the day’s agenda 
- Purpose: Growth, efficiency, and innovation for 2026 
- Setting expectations and desired outcomes

Stream

2025 Review & 2026 Outlook

Luke Short
,
Ishka

- 2025 performance summary: YOY GPP growth, profitability, delivery effectiveness 
- 24 Vs 25 individual event performance analysis 
- 2026 ops overview: opportunities and constraints: 
- Budget 
- Venues 
- VEP  

Stream

Revenue Targets & Growth Strategy

James Ward
,
Ishka
Elliot Taylor
Senior Sales Manager,
Ishka
Moderator
Richard Jaques
,
Ishka
  • Sales Strategy
    • 2026 approach
    • AB-split account ownership
  • 2026 Revenue Targets
    • Headline targets & quarterly pacing
    • James: Attendance growth
    • Elliot: SPEX & sponsorship
  • Questions & Discussion
Stream

Events as Products: Ensuring Production Process Excellence

  • Putting the 'product in production' - lessons from the NPD process
  • New event briefs 
  • Workflow structure and accountability by outcome
  • Introduction to ClickUp and project management 
  • Maintaining high standards - how do we contiously improve? 
Stream

The 2026 Production Growth Plan: Attendee Targets and Cultivation

Dixie Rowley
,
Ishka

As the saying goes, you need to know your target in order to hit it. So how is Team Production using that philosophy? 

  • What are the new attendee targets? What do they mean? 
  • Getting more VIPs at the conferences: 
  • Account management of VIPs 
  • More calling blasts 
  • What could the awards do for VIP recruitment? 
  • How to work with the wider team / leveraging subscriptions 
Stream

Going Deeper, Wider and Lower: Accelerator and Forums Enhancement

Jennifer Courtney
Production Lead,
Ishka

The Ishka Forums have proven themselves to be a valuable and lucrative addition to the portfolio. So how can we do more? 

  • The Accelerator – agenda overview for London and confirmed speakers 
  • What’s still needed? Partner speakers & mentors 
  • Forums:  
  • What worked well in 2025? What did not?  
  • Overview for 2026? What else can be done content-wise? How can we increase revenue with them? 
Stream

Lunch Break

Stream

VEP Deep Dive & Future Roadmap

- Current VEP performance and next rollout phase 
- Addressing pre-submitted questions (e.g., speaker database, AI integration) 
- Future opportunities and potential enhancements 

Stream

Marketing Keynote: Taking Comms to the Next Level in 2026

Phoebe Weston
Head of Marketing,
Ishka

- “What’s new” for next year 
- Strategy to meet attendee targets 
- HubSpot improvements  
- Marketing collaboration with event and sales teams

Stream

AFG as the Client: Cross Company Marketing Strategy - JACK

  • Reviewing current outreach to AFG client base for 2026 events 
  • Is there more we can do 
Stream

Welcome to Ishka Studios: Exploring New Content and Marketing Opportunities - VIC

  • Showcasing new content ideas.  
  • How can events contribute and benefit from these? 
  • What more can the events do to further utilize socials? 

Stream

The Secret Weapon: Unlocking Gary’s Potential for Events - GARY

    • Understanding Gary’s role in the events cycle 
  • New ideas for further collaboration 
Stream

‘The Ishkas’ Press Conference: Awards Strategy & Development - LAURA, DICKON & OLIVIER

  • Discussing press policy for events going forward 
  • Awards performance and feedback 
  • Open discussion: enhancing overall event engagement through awards 
  • New ideas around awards 
  • Deciding awards strategy for 2026 
Stream

Wrap-Up & Next Steps

- Summary of key takeaways and agreed actions 
- Ownership and timelines for next steps 
- Closing thoughts and team thanks

Stream

Drinks!